Cognitive Psychology in the Social Sciences

How do social inequalities arise in the heads of individuals? Why do some people defend a system that disadvantages them? And what exactly makes a charismatic leader charismatic?
Society is made up of individuals, but social sciences often forget to examine what is happening in their heads. Psychology, on the other hand, examines how people think, but rarely talks to other disciplines. In this course, we will connect both – we will look at how cognitive processes in the brain of each of us shape large-scale social phenomena.

We will focus on 3 main topics:

1. Difference and categorization
– The world constantly bombards us with stimuli – how can we even orient ourselves in it?
– How does our mind sort people into „us“ and „them“ categories and why is this process inevitable?
– What are the impacts of categorization, and when does a healthy shortcut become discrimination? And why might it be problematic to claim that people who categorize are simply evil?

2. Inequality: Its experience and justification
– What are the types of inequality? Which are more visible, and which less?
– How do people react to inequality? How do those who cause it justify it – and how do those who experience it cope with it?
– Why do those who are disadvantaged by the system defend it just as often?

3. Culture, charisma, and social change
– Inequality and frustration can lead to social change – but how does it occur?
– Do societies go through predictable cycles of stability and chaos? Where are we now?
– Why do we allow personalities like Donald Trump, Viktor Orbán, or Andrej Babiš into power?

We will explore the answers to these questions together in the form of debate seminars and lectures. The course assumes no prior knowledge and is suitable for everyone – from students leaning towards STEM to those drawn to the social sciences. It is designed to pass on (subjectively) the best that sociology and psychology have to offer to understand what is happening to our society globally, and perhaps even what is yet to happen.

Adéla Sodomová

Fascinated by CGI, at the age of 15 Adéla moved away from her native Olomouc to study animation in Brno, with hopes of becoming an animator for video game studios. However, after numerous warnings from several sides not to pursue this path, she finally internalized the disillusionment of working in an exploitative commercial sector and thought better of it. To the joy of rational-actor theorists and the surprise of her family, she decided to diversify her skills to better her chances on the job market and, at the last minute, applied for psychology at Masaryk University. After another round of disillusionment (and also for the plot), a year later she also enrolled in a second major in sociology. This journey and her eternal nosiness for trying to figure it all out have landed her at the University of Zürich, where she’s finishing her master’s degree with plans for a PhD to follow. Here, she spends considerable effort trying to make the field less inward-looking and depoliticized. She snoops in antique shops every Saturday, spends her evenings editing Wikipedia to add more women, and tries to finish all international seasons of The Traitors. All the time, though, in the back of her mind, she continues to wonder why things are the way they are – and whether they could be different.