The Economics of Human Behavior
What influences the decisions we make every day? Is it logic or emotion? Traditional economics suggests we act rationally, but behavioral economics tells a different story. In this course, you will explore how human psychology and irrational behavior shape economic choices.
Through interactive, team-based activities, we will dive into cases that test and expand your understanding of economic theory. For instance, you’ll analyze why people fear losing €100 more than they celebrate winning the same amount, debate how salience impacts consumer behavior, and experiment with concepts like default options affecting choice character.
No prior knowledge is needed, but familiarity with basic economic concepts like utility maximization can be helpful. If you’re curious about economics, psychology, or decision-making, this course is for you. By the end, you’ll not only grasp the foundations of behavioral economics but also learn to approach economic problems from multiple perspectives and act as a policy-maker yourself.
Topics we’ll cover include:
An introduction to traditional and behavioral economics, loss aversion, salience, nudging, and more.

Lenka Duongova
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